Advertising for contractors that pays for itself.
Google Ads and Local Services Ads managed by someone who reads the search-terms report every week. $300/month management, your ad spend stays yours and goes straight to Google.
- Campaigns split by service so budget follows margin
- Call tracking on every campaign
- Negative keyword list maintained weekly
- Monthly one-pager: enquiries, cost per enquiry, by service
How we run contractor ads
Narrow before wide
One service, one radius, exact-match keywords and a long negative list. Broad match with a $500 budget is how contractors conclude 'ads don't work'.
Track the call, not the click
A tracking number on every campaign so you know which search produced which job. Clicks are a cost; calls are the product.
Spend where the margin is
Budget follows job value. A $9,000 roof replacement justifies a $40 lead; a $180 driveway wash does not. We split campaigns by service so one can't eat the other's budget.
Ads vs SEO vs buying leads
| Channel | Speed | Cost behaviour | Lead exclusivity |
|---|---|---|---|
| Google Ads | Days | Stops when you stop paying | Exclusive to you |
| Local Services Ads | Days–weeks | Per lead, disputable | Usually shared with 2–3 |
| Local SEO | 3–6 months | Compounds, cheapest long-run | Exclusive to you |
| Lead marketplaces | Immediate | Per lead, rising | Sold to 3–5 contractors |
Contractor advertising questions
Stop paying for the wrong clicks.
Free review of your current account, or a plan from scratch if you've never run ads.