LSA vs Search Ads — which is better?

For most residential trades, LSA is cheaper per booked job. Search Ads win for commercial, specialty, or when LSA saturates. We usually run both.

What ad budget do I need?

$1,000–$3,000/month in ad spend is the healthy starting range for a single-market contractor.

Do you require a contract?

No. Month-to-month. Cancel any time.

Google Ads & GBP

Google Advertising & Google Business Profile Management

Paid + organic Google, done right

Two flavors of Google traffic: Local Service Ads (pay per lead) and Search Ads (pay per click) — both anchored to a fully-optimized Google Business Profile. We run them as one system so your cost-per-booked-job actually goes down.

From $300/month + ad spend

Local Service Ads setup & Google Guaranteed badge
Search + Performance Max campaigns
Full Google Business Profile management
Call tracking & booked-job reporting

Get a free plan All services

Google Ads dashboard with contractor campaign performance

1. Local Service Ads (LSA)

The green Google Guaranteed box at the very top of the search results. You pay per lead, not per click, and Google vets your business. We handle license/insurance verification, ad copy, dispute filing for junk leads, and daily bid tuning.

License & insurance verification
Google Guaranteed badge
Daily bad-lead dispute filing
Pay-per-lead, not per-click

Google Local Service Ads showing top three contractors

2. Search & Performance Max

For services LSA doesn't cover (commercial, specialty jobs, high-ticket), we run tight Search and PMax campaigns with negative keyword lists, geo fences by ZIP, call-only ads for mobile, and landing pages we build from your website.

Google Ads Search campaign performance chart

3. Google Business Profile management

Weekly photo uploads, 4 GBP posts per month, review responses within 24 hours, Q&A monitoring, and service edits. GBP is free real estate — most contractors leave it empty. Learn why in Google Business Profile vs website.

4. Call tracking & booked-job reporting

Every ad call gets recorded, transcribed and tagged as a real lead, spam, or booked job. Your monthly report shows cost-per-booked-job — the only ad metric that matters.