1. Build a landscaping website that sells
Your website is where homeowners decide whether to call you for that $15,000 patio job. It needs a real portfolio, clear service pages, and quote forms tuned to landscaping work.
- Project gallery organized by service type
- Service pages: maintenance, design, hardscape, irrigation
- Recurring service signup form (weekly/biweekly lawn care)
- Seasonal promo blocks (spring cleanup, fall leaf removal)
- Tap-to-call and quote forms on every page
2. Local SEO for 'landscapers near me'
Most landscaping searches happen on mobile, in spring and fall. Ranking for 'landscapers near me' and 'lawn care + city' delivers free leads year after year.
- City + service pages for your top 3 markets
- LocalBusiness schema
- Fast mobile speed (under 2s)
- Backlinks from local nurseries, garden centers, and contractors
3. Google Business Profile for landscapers
GBP is the #1 source of free landscaping leads. Most landscapers underuse it. Get this right and the map pack will fill your spring calendar.
- Upload 30+ project photos with geo-tagged locations
- List every service separately (mowing, mulch, design, hardscape, etc.)
- Post weekly with seasonal offers
- Reply to every review
4. Recurring revenue and lead gen
Landscaping wins on recurring revenue. Build your website and marketing around capturing weekly maintenance contracts, then upsell into design and hardscape.
- Free quote form designed for recurring services
- Neighborhood-targeted door hangers after big visible jobs
- Referral program: 1 month free for the referrer
- Yard signs on every active job
5. Reviews and reputation management
Reviews drive landscaping calls more than anything else. Aim for 50+ Google reviews — past that, your conversion rate from search to call doubles.
- Text a review link 1 day after job completion
- Reply to every review within 24 hours
- Pin the best 3-star (or higher) review to your homepage
6. Facebook advertising for landscapers
Facebook is best for seasonal pushes and high-ticket lead gen. Run before/after carousels in spring and fall, targeting homeowners in your top zip codes.
- Before/after carousel ads for design jobs
- Spring cleanup and fall leaf removal seasonal pushes
- $10–25/day in tight geographic radius
- Send to a real landing page, not just your Facebook page
7. How much does a landscaping website cost?
With Attano Media, it's $100 once you approve the design and $50/month for hosting, updates, and maintenance. Most landscapers recoup the launch fee on the first booked design job.