Why buyers verify websites
Commercial buyers manage millions of dollars in property and reputation. A no-website or weak-website contractor is an immediate risk. Verifying online is the cheapest, fastest way to thin the vendor list before any conversation happens.
Professional branding
Logo, color palette, typography, and tone consistency across the site signal that you're an organized operation. Stock backgrounds, mismatched fonts, and 'Lorem ipsum' kill credibility instantly.
- Professional logo (vector, not pixelated)
- Consistent color palette and typography
- Branded imagery — your trucks, crews, and jobs
- Tone of voice that matches commercial buyers
Service area pages
Dedicated service-area pages prove you can reach the property and rank you on Google for that city + service combination — driving inbound leads alongside outbound bids.
- One page per city or county served
- Embed Google Map
- List nearby commercial projects
- City-specific testimonials when possible
Portfolio pages
Portfolio pages are the commercial buyer's most-clicked page. Build them around case studies — not a photo grid.
- Filterable by industry or property type
- Featured commercial case studies
- Before/after photos
- Project summary: scope, size, duration, outcome
Testimonials
Buyers trust other buyers. Feature testimonials from property managers, HOA board members, and facility directors — with name, title, and company.
- Named testimonials with title + company
- Video testimonials where possible
- Logos of commercial clients
- Star ratings from Google reviews
Certifications & insurance
A dedicated 'Credentials' or 'Insurance & Licensing' page makes vendor onboarding effortless. List your GL/WC limits, license numbers, certifications, and link to a downloadable capability statement.
- GL/WC limits
- License numbers
- Industry certifications (PWNA, NALP, IICRC, etc.)
- Capability statement PDF
- Sample COI
Contact information
Phone, email, contact form, business hours, and a quote-request workflow. Every page should have a tap-to-call button and a contact CTA in the header.
- Tap-to-call header CTA
- Working contact form with email + auto-reply
- Branded email (you@yourcompany.com)
- Business hours and service area map
- Quote-request form with project type fields
How Attano Media solves this
We build the whole commercial-grade site upfront — portfolio, service areas, certifications, capability statement download, and lead capture. You only pay if you approve it. $100 launch, $50/month hosting and unlimited updates. Higher-tier SEO packages available for contractors going after larger contracts.