Social Media Marketing

Social Media Marketing for Contractors

Content that closes, not just clicks

Before/after is the highest-performing content format in the trades. We film, edit and publish 12–20 short-form videos a month across Facebook, Instagram, TikTok and YouTube Shorts — then boost the winners with paid social to your ZIP codes.

From $500/month
  • 12–20 short-form videos per month
  • Facebook & Instagram lead-form ads
  • Community group posting & neighborhood targeting
  • Monthly content shoot or phone-footage editing
Social media dashboard with contractor before-and-after content

1. Before/after reels that go local-viral

A single pressure-washed driveway reel routinely hits 30k–200k local views. We build a content plan for your trade, edit your phone footage (or send a videographer monthly), add captions, hooks and CTAs, and post 3–5x per week.

  • Before/after reels & carousels
  • Job-site vlogs & timelapses
  • Client testimonial edits
Short-form video content for a pressure washing company

2. Facebook & Instagram lead ads

Meta lead-form ads with instant-form quotes, retargeting for website visitors, and lookalike audiences off your customer list. Cost-per-lead of $8–$25 is typical for residential trades in most markets.

Facebook ad manager with lead form campaign results

3. Local community & neighborhood posting

We post your before/after work into local Facebook groups, Nextdoor, and neighborhood pages weekly — the highest-converting free traffic in home services. Combine with our email marketing to nurture every message.

Local Facebook community group post for a contractor
See it in action

One reel. Thousands of local views.

Before/after content is the highest-performing format in the trades. We film, edit, publish and boost the winners.

Before/after driveway pressure wash reel
@yourbusiness · Reel
Driveway before → after 🔥
#pressurewashing #beforeandafter
1.0k
28
2.4k
Local views
$14
Cost/lead
Local reach

Before/after reels compound in your ZIP

Monthly local views + Meta lead-form submissions.

Data visualization for contractor social media marketing.

$14
Avg. cost per lead
12–20
Reels per month
+22x
Local view lift

Frequently asked questions

Free content audit

Get a free social content plan

We'll review your current social presence and design a reels + Meta ads plan built for booked jobs, not likes.

  • 12–20 short-form videos per month
  • Meta lead-form ad launch plan
  • Community group + Nextdoor posting strategy

Tailored for Social Media Marketing. No contracts. Cancel anytime.

No spam. No credit card. We reply within 1–3 business days.

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