1. Start with a website that converts
Every ad sends people somewhere. If that page is slow, has no photos, or hides the phone number, you pay for clicks that never call. A good landscaping site shows before/after photos, the towns you serve, a click-to-call button, and a short quote form above the fold.
See landscaping website design for what to include.
2. Google Business Profile (free)
Your profile drives Map Pack calls. Pick "Landscaper" as the primary category, add services like lawn care and hardscaping, post weekly project photos, and ask every happy customer for a review. Our Google Business Profile guide walks through each setting.
3. Google Local Service Ads
LSAs appear above regular ads with a "Google Guaranteed" badge and charge per lead, not per click. Expect roughly $25–$60 per lead in most metros. Respond within minutes — Google ranks fast responders higher.
4. Google Search Ads
Target high-intent phrases like "landscaper near me", "lawn care service [city]" and "patio installation [city]". Add negatives such as "jobs", "salary", "DIY" and "equipment". Start with $15–$30/day and a tight radius.
The same setup is covered in detail in our Google Ads guide — the structure works for any trade.
5. Door hangers around active jobs
When you finish a yard, drop 20–40 hangers on the same street within a day. Neighbors just saw the result. Include a photo of the nearby job, a seasonal offer, and a QR code to your quote page.
6. Nextdoor and Facebook
Organic posts in local groups and Nextdoor recommendations cost nothing. Paid Facebook ads work for seasonal pushes — spring cleanup, mulch, aeration, fall leaf removal — with a 5–10 mile radius and a clear price or deadline.
7. Commercial outreach
HOA and property-management contracts bring steady revenue all season. Build a short vendor packet and reach out directly. See commercial landscaping contracts and how to bid an HOA landscaping contract.
8. Lead sites — use with care
Angi, Thumbtack and similar sites sell the same lead to several companies. Use them to fill gaps, not as your main source. Compare options in Angi leads alternatives.
9. Track every call and form
Ask every new customer how they found you and log it. After one season, cut the channel with the highest cost per booked job and double down on the best one.
Dive deeper in the Resource Hub — directories of property managers, HOA firms, vendor portals, and bid sites.
